This first part of the book deals with cognetics, a term he coins in analogy to ergonomics, the study of arranging things to be most efficient and comfortable for the human body. His point is that we as humans will develop habits, and computers should adapt to those habits rather than the other way around.
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The first four chapters are interesting reflections on what it takes to make a good interface I especially like his discussion of how to design an interface such that it fades into being automatic (tips include reducing modal interfaces, because modes mean you have to think about what mode you're in before launching into your automatic keystroke sequence). So when a friend was giving his copy away, I grabbed it. I'd been meaning to pick up this book ever since I first read about it in the Good Experience newsletter. "(Jef Raskin) is truly brilliant, and as with other brilliant men, his work has sometimes gone unacknowledged," said Bruce Damer, curator of the DigiBarn computer museum near Silicon Valley.Jef Raskin was one of the primary designers of the Apple Macintosh, and has been respected in the human-computer interaction field ever since.
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Make no mistake, Jobs played an instrumental role in the founding of Apple, the creation of the original Macintosh and Apple's recovery from its death spiral several years ago.īut as Mac users celebrate the Mac's 20th anniversary, it's worth noting that history is written by the victors. In its synthesized voice, the Mac declared that Jobs had been "like a father to me."
Two days later, Jobs carefully orchestrated the introduction of the $2,500 Macintosh. 22, 1984, Apple aired its famous "1984" commercial introducing the Macintosh. Jobs and Markkula asked Raskin to reconsider, and he was offered the leadership of a new research division, but he stuck to his decision to resign. But he feels very strongly about certain things and won't shut up." "Jef could have stayed on if he hadn't gone against Steve. "Jef Raskin and Steve Jobs both have large egos," recalled Dan Kottke, another member of the development team. And with Jobs on board, the project soon got the funding needed to create an actual product.
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That was fine with Raskin, because he understood that it is primarily through software that users interact with computers.
Jobs took over the hardware side, leaving Raskin in charge of software and documentation. Casting around for another outlet for his energies, Jobs seized on Raskin's Macintosh project. When he became convinced that it would work, and that it would be an exciting new product, he started to take over."ĭuring a corporate restructuring, Jobs was removed from his job heading up the Lisa project. "He ran around saying 'No! No! It'll never work.' He was one of the Macintosh's harshest critics, and he was always putting it down at board meetings. Steve Wozniak, Apple's co-founder, also worked part time on early prototypes. Over time, he gained a few helpers, including Bill Atkinson, a former student of Raskin's who was working on software for the Lisa, and Burrell Smith, a repairman in the Apple II maintenance department who designed some of the early hardware. At first, Raskin had the support of Apple's board and a few low-level engineers, but little else. Raskin began sketching basic ideas for a computer for the "person in the street," or PITS for short.
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